Description Hiding content and navigational elements on web pages is an increasing trend, fueled in part by the goal of displaying minimal content and the constraints of producing a single design for mobile and desktop . While it is a good practice to defer se…
Description Most search marketing agencies don’t have clients with astronomical marketing budgets. It’s a rare day when an agency lands a client like Proctor & Gamble, which in 2013 spent $234 million on Internet marketing . What you could do with a chunk …
Description Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).
Description … online ad spend. This has nothing to do with SEO per se, but gives you an idea of its dominance. SEO is the art and science of making the latest … hoping you’ll stop doing SEO so much and knuckle under to SEM (which means you pay them for positioning). That said, SEO
Description … SEO is a big industry. According to a site called State of Digital, 863 million websites mention SEO globally and every second 105 people search for SEO links on Google. Most of them seem to be looking for “services” or “companies,” which explains how there came to be so many SEO companies. SEO
Description DMOZ’s backlink power in making a difference in SEO is greatly diminished if not all but gone. If you resubmit to DMOZ you go to the bottom of …
Description Many of us in the tech world know that the driving force behind Google+, Vic Gundotra, has left the company and ever since that departure, G+ has seen less of a prominent place in Google”™s limelight, some claiming that Google is actively moving t…
Description Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
Description Please help long-time community member and mentor, Dana Lookadoo, by supporting her medical fund to pay for caregiver costs. She’s given so much to all of us over the years, now it’s our turn to return the favor.
Description Sticky Thread Sticky: Which (old) SEO methods should I ditch – and why? … Sticky : On-Site and On-Page SEO : All You Wanted to Know About It.
Description Starting your SEO strategy with questions only works if you’re asking the right questions. In today’s Whiteboard Friday, Rand covers the five that’ll lead you in the wrong direction, and the five steps you should be taking instead.
Description Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. We continue our …
