Description SEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen as unnecessary. Here are four reasons you would benefit from running a paid …
Description Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a…
Description The Pinterest craze is no secret now. Marketers, bloggers and people from all over have jumped on board, using the platform to increase brand awareness and expand their reach. Now boomed into the third largest social media network, Pinterest is an ex…
Description Google is protected under the First Amendment. In a one sentence ruling Judge Ernest Goldsmith of the superior court of California declared: “œThe defendant has met its burden of showing the claims asserted against it arise from constitutional…
Description Press releases have been a staple in the search marketer”™s toolbox for years, especially since the Panda and Penguin updates of 2011 and 2012. Both updates sought to bring greater quality content and connections to the Web, favoring sites that were…
Description With the explosive expansion in the use of tablet computers and smartphones for web searches, why are so many SEO experts unable to look beyond desktop development? Is it because developers do not feel the need to duplicate their efforts, or does the…
Description Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches. Another part of the problem …
Description Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we’ve had very little evidence to understand its effects. We implemented it to share with you the results. Here’s what we found…
Description To prepare for our upcoming Navigation Design seminar , we’ve been running user studies of various navigation features. As always, some test poorly. Also as always, the more faddish features “” such as tag clouds “” exhibit major usability pro…
Description One of the very first things we do when we start working with a client on a search engine optimization project is perform a head to toe site analysis. In fact, more often than not, we won”™t actually even quote a price for SEO unless we”™ve already…
Description SEO seems pretty straightforward. You pick a few keywords, and voilà ! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love in 2…
