Description When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right? …
Description It’s hard to write a general article about application design mistakes because the very worst mistakes are domain-specific and idiosyncratic. Usually, applications fail because they (a) solve the wrong problem , (b) have the wrong features …
Description …to incorporate Google keyword phrases. Search engine optimization, or SEO , helps to make a website more visible to those browsing the Internet. By…
Description As we now know better than ever before, SEO best practices are constantly changing. Not only are there new algorithm announcements and changes you have to follow, but understanding what you need to do in response or how your strategy needs to be al…
Description I originally developed the heuristics for heuristic evaluation in collaboration with Rolf Molich in 1990 [Molich and Nielsen 1990; Nielsen and Molich 1990]. I since refined the heuristics based on a factor analysis of 249 usability problems [Niels…
Description SEO has always been a tricky business, not only do experts have to spend time on researching keywords and following the best practices, they have to be prepared for the changes which search engines inevitably put into place.
Description , just 27% of digital marketing agencies claim to be “very successful” in their efforts. As if that isn’t bad enough, their ability to measure ROI from their efforts had dropped across all channels since 2012!
Description … language or country page. … The systems many international websites use to redirect their users can have a huge impact on global SEO . But does anyone wonder what that might be – and why should we care? … Motoko Hunt … localization, search marketing, behavioral marketing, SEO , Google, Yandex
Description Chris is the founder of digital marketing agency @iSocialUK, specialising in social media marketing and content marketing (mostly in the form of blogging). Having recently finished an MSc in Marketing and specialising his dissertation on “How brands …
Description DMOZ’s backlink power in making a difference in SEO is greatly diminished if not all but gone. If you resubmit to DMOZ you go to the bottom of …
