Description Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.

Description Starting your SEO strategy with questions only works if you’re asking the right questions. In today’s Whiteboard Friday, Rand covers the five that’ll lead you in the wrong direction, and the five steps you should be taking instead.

Description Looking for wider distribution on your content? Seer Interactive shares their data and lessons learned from working with a variety of content distribution networks in 2014.

Description If you aren’t thinking about imagery as you’re writing, you’re missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.

Description Nothing sets content marketing up for success quite like a deep knowledge of the people you’re hoping will love what you create. In today’s Whiteboard Friday, Rand shows you how to acquire that knowledge.

Description Has your business considered sponsored content? Research says it can be a worthwhile addition to your business’s marketing efforts.

Description Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we’ve had very little evidence to understand its effects. We implemented it to share with you the results. Here’s what we found…

Description Gain a deeper understanding of what’s really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.

Description Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).

Description Is being a brand publisher the right choice for your business? If not, there’s a better way to do content marketing, and it’s one many brands are finding success with. Is yours next?